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Just find a locksmith you trust! Then you can never need one.

1 Jul

As any small business, Brucar Locksmith works hard to get the attention of new clients while also working even harder to retain current clients.  How we do that is with great service and reasonable pricing.  And honesty.

Not every locksmith company is that way, or what they seem.   This has been discussed time and time again by us and other locksmiths around the country.   But at some point we thought, why perpetuate fear??   Instead,  we chose to focus on all of the positive reasons you should use Brucar Locksmith (or any legitimate locksmith that you trust), and limit focusing on all the negative reasons to be wary of the infestation of fake locksmith companies that pop up on local searches for locksmiths.

We learned pretty quickly that we can’t beat them.  Them, being the locksmith scammers.  They are all over Google and Yahoo and Bing maps, little red pins of hope for someone who is searching for a professional locksmith company with a store:  to get a key copied, or get a lock rekeyed or fixed without paying for a service call, or most likely, for an emergency lockout.

So instead of pouring money into advertising, we did what we do best.  We advertise locally, and most importantly, have reached out to our community.  Brucar Locksmith will always make sure our clients, old and new, feel safe, respected and well taken care of.  That is our plan for success.

Recently, there was a report on ABC’s The Lookout that focused on the issue I mention above.  Locksmith scammers.  Fake Google listings. Fake addresses.  Locksmith companies that advertise as local but are the furthest thing from it.  What we already know was solidified and the plan was to share the video on this blog.

To round out the post, we had an emergency call in the evening right after the ABC show aired.   At 2 am we got a call from a woman locked out of her home.  When we got there and opened the door for the exact price quoted on the phone, the woman told us that we were not the first locksmith she called.  She Google searched and saw that there was a closer locksmith that advertised as being in the Janss Marketplace in Thousand Oaks.  She also knew who Brucar Locksmith is.  She has seen our vans, seen our storefront.  But at 2 am, she chose to call the company that seemed to be closer to her.

Her account of what happened when this “Janss Marketplace locksmith” arrived could have been a part of the ABC expose!!  The person arrived in an unmarked personal car and immediately told her that he would drill and the cost would be minimum 8x what was quoted on the phone. (let me say that sometimes, drilling IS NECESSARY! The difference is the locksmith using drilling as a last resort as opposed to the first thing he does).  The client told us she felt that something was wrong and refused the service which turned into the “locksmith” bargaining with her.  Ultimately, she handed him $20 to cover the quoted service call fee and called Brucar Locksmith.

If you have met us, or used our locksmith services, please take a moment to put our number-805-241-0777, into your phone under LOCKSMITH.  And if you are one of the people who think they will never need a locksmith? We truly hope that you never do.  But why not just be prepared?

“By failing to prepare you are preparing to fail.” Benjamin Franklin

Here is the link for the video if you missed it! Just copy and paste into browser.—Busted-/fa313beefe244f1b90db71ad2dc03b92

Listen to a professional: LOCK YOUR DEADBOLT!

22 Feb

Please read and share:

There have been more and more robberies and break ins in Thousand Oaks and surrounding areas recently.  We know this because Brucar Locksmith has been called to rekey many of these homes and do a security check, after the fact.  Time and time again we hear that the deadbolt was not locked.  Listen, we live here too, and even though it is a relatively safe community, it is our duty to be proactive and use the tools we have to protect ourselves and our families.  In this case, it is the simple turn of a deadbolt.
1. If you do not have a deadbolt on your door(s) leading to the  outside please get one.  We can advise on what you need and install for you. We guarantee excellent service and competitive pricing.
2. Have you given out a lot of spare keys over the years?  Did you just move into a new home/condo?  Please schedule an appointment to rekey your locks.  You do not need to change the hardware, just a fresh new key that only you have.

3. Interested in knowing if your locks are easily broken into? Interested in higher security lock options?  We are trained in MulTlock, Medeco, Schlage Primus and other high security lock options for your home or office.  Just give a call to schedule an assessment.

Brucar Locksmith is here for your 24/7.  Please put our number in your phone 805.241.0777 or LIKE us on Facebook so if you ever need a local professional, you will not have to search.  In a time of emergency, you should  already know who to call. Hey, we even have a toll free # ! 866-7171-KEY (539)

Thank you for reading and have a great, safe weekend and don’t forget to lock your deadbolt!!


Robbery at Gunpoint in Thousand Oaks. Please read and share to keep you and your family safe.

1 Nov

I arrived at work this morning to this article in my newsfeed about a woman robbed at gunpoint at her home.  In Thousand Oaks, from the  TO Acorn.

Amazed that this happens in our safe community of  Thousand Oaks, I am most concerned with the fact that: “The men had entered the home through an unlocked side entrance, said TOPD Sgt. Eric Buschow.”  Of course it could have been a simple part of her morning routine, and that she had JUST gone out that door to let a pet in, or to water the plants.  But it could have also been just unlocked.

Unfortunately, there is cause to be extra cautious.  Not to be an alarmist, but PLEASE MAKE SURE YOU LOCK YOUR DEADBOLT on EVERY door leading to the outside!

Don’t have a deadbolt you say?  Call 805-241-0777 and have one installed. Professionally.

Won’t ever happen to me, you say?  Please see article.  We live in a safe community, yet taking basic precaution is paramount!   We are so glad she was not hurt.
Brucar Locksmith has a storefront AND 24/7 mobile service.  Our professionals can fix locks that are not working properly instead of replacing!  We can also provide insight on high security locks, safes and other basic security for your home.  Thank you for listening.  Please be safe.  Please share.

If links did not work, copy and paste into browser:

Don’t be fooled, a local number does not always mean a local company

17 Jul

Another client story that is worth sharing:  A man comes in to Brucar Locksmith’s store today to make a copy of a key.  He tells us how happy he is to have found a local locksmith that has a store that is real!

He has some rental properties in the Conejo Valley and a few weeks ago, while on vacation, he got a call from a tenant who was locked out of an inside door in one of the properties.  The owner called a “local” locksmith and when the “locksmith” arrived, he told them it would be over $400.00.  This was on a weekday at 5:30 pm.  Luckily, they had more sense than to fall for such a price.  After doing some research, the client found that the company was NOT local, but they were in Michigan!

He then asked me, ” what would you charge for this?”  Our quote for a lockout is about $65.00.  Depending on the situation (time of night, condition of door lock) the price should not have gotten over $120.00.

Moral of the story?  Just because a service company you find online has a local phone number, does not mean they are in the area.  And if they claim $15-$19 to come out, beware of how quickly the price will go up past that initial quote. Especially when dealing with your security, find a company BEFORE you need it.

For your locksmith needs, Brucar Locksmith is based out of Thousand Oaks and has a storefront near your local Trader Joe’s.  You know us.  Put our number in your phone, give it to a neighbor, put it in your kids or parents cell phone.  Our promise to you is that we will always give the best service for the best prices.   24 hours a day 7 days a week!

Think twice before you bite some cheap bait. You might end up paying much more in the end.

23 Feb

Locksmithing is a competitive industry.  But that does not mean all of the competition is worth your time, effort and hard earned money.  We often get phone calls asking for prices, and many times our quote is met with, “I found a locksmith online that advertises service for $15.00”.   We take this opportunity to try and educate our potential clients, sharing with them tips to choosing a quality, professional locksmith company.  The best way for you to filter the duds from the professionals is by asking a few questions:   Is the company  licensed?  Are they bonded and insured? Can they give you a written estimate before any work is done?  Where are they located?  Do they have a storefront**?  Who do you speak to if there are any issues after the service?  Is that $15.00 just to come out?

Most likely, when a company quotes $15-$20 to come to your home or office, they will make up the difference…… by a lot.  We found this article from the BBB in St. Louis  about a nationwide company based in Michigan,  who we often see pop up on local search engines advertising $15.oo service calls.   Click here to read how they are being accused of Bait and Switch tactics.

At the end of the article are some good tips for choosing a locksmith that I will repeat here:

  • Research locksmith companies before you need them. Keep that information in your purse or wallet in the event you need such services in the future.
  • Get an estimate from the locksmith for all work and replacement parts before work begins.  Do not trust estimates given over the phone.
  • Ask for identification. Make sure you have a locksmith’s full name, the company name and contact information before agreeing to work. Reputable locksmiths should ask for your identification before accessing a vehicle or building.
  • Make sure the locksmith has insurance coverage in case there is damage to your home or vehicle.
  • Pay by credit card in the event you want to challenge the charge.

The Better Business Bureau that Brucar Locksmith is proud to be a member of is the BBB of the Tri-Counties


**Some mobile locksmiths are legitimate, just do your research.

The Today Show airs investigation into “local” locksmiths

16 Nov

Brucar Locksmith is always trying to help people be smart when choosing a locksmith.  The key is to seek out a local licensed professional locksmith company before you need them.  Check out this investigative report on locksmiths,  from The Today Show.  Thanks to them for repeating what we tell all our customers and everyone we meet.  We would rather sound like a broken record, than have our neighbors, friends and family get ripped off.

After you watch, will you take their advice?

Brucar Locksmith's storefront is your Conejo Valley resource for locks, keys, safes and beyond

1. Brucar Locksmith is located at 355 B. East Avenida de los Arboles in Thousand Oaks, CA at the cross street of Moorpark Road.  We are in the Trader Joe’s shopping center near Rite Aid.

2. Come in today! We have business cards, magnets for the fridge, a large variety of keys that can be made on site, a showroom for safes and various locksets and padlocks, fun painted keys.

3. We accept all forms of payment, not just cash. Check, Visa, Mastercard, American Express, Discover, and we are always happy to set you or your business up with a billing account.

4. We have set prices that will not skyrocket once we get to your home or office.  We will be happy to provide you a written estimate before any work has been done.

5. Put our number in your phone, and in an emergency, you will not be alone! We offer 24/7 mobile emergency service.  805-241-0777 or toll free 866-7171-KEY (539).

6. We guarantee excellent, professional customer service in the field and in the shop.


Local lock and Safe shop